Video marketing used to be reserved for the biggest brands and local advertisers. With smartphones and new tech, video is accessible to all. The question is how to use it in a way that strengthens your brand.

Customer empathy is a hot topic for all businesses and organizations. A great starting point to improve customer empathy is to become the customer to understand your product or service from their point of view. Next, make sure your customer service aligns with your company's mission and values.