Strategic Planning Facilitation

“Coming together is a beginning. Keeping together is progress. Working together is success.”

-Henry Ford

Clients who use this service often say they are so busy running their business that they rarely have time to step back and think about it. Weeks or months go by with some great ideas swirling around in their heads, but that’s about as far as it gets.

That’s where Cinnamon Sparks can help. We engage with your stakeholders to get them thinking about the resources you already have in place to get the job done.

Fueled by thoughtful discovery, the sparks begin to fly when your well-prepared team comes together to agree on growth goals and generate ideas to make them a reality.

Your team will enjoy a high-energy and engaging day that is skillfully facilitated to make the most of their contributions.

You will receive a document memorializing outcomes and actions along with a timeline.  Post-session plan and project coaching services are also available.

This service includes

  • Stakeholder discovery.
  • Customized meeting plan.
  • Professional facilitated day-long retreat.
  • Outcomes and action plan document with a timeline.

Consumer Insights Facilitation

“You define yourself by either what your clients want or what you believe they’ll need for the future. So: Define yourself by your client, not your competitor.”

–Ginni Rometty

Understanding the motivations, decision-making process and communication preferences of your customers, donors, volunteers or patrons is the foundation of meaningful engagements with them.

After all, it is a relevant and timely engagement that will create growth for your business or organization.

Consumer Insights Facilitation includes two hours of facilitated discovery with a pre-selected group of current or future users of your product or service. Cinnamon Sparks collaborates with you to build a solid bank of questions designed to discover insights about your consumer segments and their characteristics.

Consumer Insights Facilitation delivers an avatar or persona, which is a composite of characteristics that reflect important attributes of your key customers.

This service includes

  • Custom discovery questions.
  • Facilitated 10-12 participant focus group.
  • Insights summary document.
  • Digital persona poster.

Marketing Project Facilitation

“Because its purpose is to create a customer, the business enterprise has two – and only these two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

– Peter Drucker

Whether you have a marketing campaign in place that needs an update, or you want to come up with a completely fresh approach to engaging your target consumers, Cinnamon Sparks can help.

As the famous American inventor, Charles Kettering, wisely stated, “A problem well-stated is a problem half solved.” The same is true of the creative process.

We begin by becoming familiar with your current marketing situation and digging into the facts to identify a clear objective.

Now that we have a marketing objective, your team will come together to generate a wide variety of ideas. The idea with the most potential will be developed into a campaign with a cohesive theme and persuasive messaging that can be executed across the most relevant communication tools.

An action plan is created to keep the project moving forward and make the campaign a reality.

This service includes
• Exploration of your current marketing situation.
• Identification of potential marketing objectives.
• Facilitated idea-generation and campaign development sessions.
• Action plan and timeline.

Plan/Project Coaching

“The main thing is to keep the main thing the main thing.”

-Stephen Covey

Once a session is facilitated, and an action plan is in place, the real world of running a business or an organization takes over. Business owners, leaders and their teams who are back in the fray of the day-to-day operation can lose focus on the plan they worked so hard to create.

That’s why many clients find it helpful to extend a project by including quarterly check-ins to help them stay focused on goals and objectives.

This approach creates a natural kedge to consider what’s working and what’s not and offers the opportunity to improve results by adjusting to ensure optimal performance.

This service includes
• Per-project consultation and coaching.
• Plan/project review with updated action steps.
• On-going support for busy executives.