Use Video to Strengthen Your Brand
Video marketing used to be reserved for the biggest brands and local advertisers. With smartphones and new tech, video is accessible to all. The question is how to use it in a way that strengthens your brand.
Video marketing used to be reserved for the biggest brands and local advertisers. With smartphones and new tech, video is accessible to all. The question is how to use it in a way that strengthens your brand.
At the core of any healthy work culture is transparent and inspirational communication from leadership. Communication and clarity are even more critical when faced with the unfamiliar, and for your team emerging hybrid work, arrangements are just that – unknown.
Summer reminds me of the importance of play. Not as an event we carve out time for, more as an approach to the things we need to get done, like a kid riding her bike to the beach for the first time, inspiring me to bring a sense of wonder and light-heartedness, even to the job at hand.
I love what Kristi Hedges, ForbesWomen contributor, calls "the occasional office." The title of her article, "Welcome To Your Occasional Office (Here Are The Rules)," reminded of Ann Tyler's book, "The Accidental Tourist." That book included an alchemy of opposite characters experiencing the twists and turns of life, which sounds a lot like the last several months to me.
May is Mental Health Awareness Month in the United States. As we reopen businesses and you work to figure out what the future of your workplace will look like, it’s essential to consider how your workplace fosters employee health while improving organizational performance.
“A Year of Wonder”, classical music for every day, is a book I was “fixin’ to” (as we say here in Texas) study. While I wouldn’t wish the spark that lit a fire for me to get going on anyone, it’s been one of the most rewarding studies I’ve done.
Customer empathy is a hot topic for all businesses and organizations. A great starting point to improve customer empathy is to become the customer to understand your product or service from their point of view. Next, make sure your customer service aligns with your company's mission and values.
I’m a facilitator, so planning meetings and ensuring a team is engaged has been my jam for a long time. When people walked into the in-person session, they knew right away the meeting was going to be anything but business as usual, and we had the luxury of being together.
Last fall, I was doing a lot of thinking about the power of intention. I bought a 2020-2021 journal that made me smile, which was the beginning of “JOY” becoming my word. The power of focused attention/intention is a fantastic thing because it draws things toward us, if only because that’s what we choose to see. Everywhere I looked, there was the word JOY.